Hanna Schramm Klein

Hanna Schramm Klein

Universität Siegen - Siegen / Germany
Business & Management / Marketing
AD Scientific Index ID: 1786922
University of Siegen
person_outline Hanna Schramm Klein's MOST POPULAR ARTICLES
1-) KäuferverhaltenBST Foscht, H Schramm-KleSpringer Gabler, 20158452015
2-) Strategic retail managementJ Zentes, D Morschett, H Schramm-KleinSpringer, 20075162007
3-) Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?D Morschett, H Schramm-Klein, B SwobodaJournal of international management 16 (1), 60-77, 20105012010
4-) Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environmentG Wagner, H Schramm-Klein, S SteinmannJournal of Business Research 107, 256-270, 20203042020
5-) Brand personality of retailers–an analysis of its applicability and its effect on store loyaltyJ Zentes, D Morschett, H Schramm-KleinThe International Review of Retail, Distribution and Consumer Research 18 (2 …, 20082902008