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Harald J van Heerde
AD Scientific Index 2024
Economics & Econometrics / Economics
University of New South Wales - Sydney / Australia
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Harald J van Heerde's MOST POPULAR ARTICLES
1-)
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting membersJ Leenheer, HJ Van Heerde, THA Bijmolt, A SmidtsInternational Journal of Research in Marketing 24 (1), 31-47, 20076612007
2-)
New empirical generalizations on the determinants of price elasticityTHA Bijmolt, HJ Van Heerde, RGM PietersJournal of marketing research 42 (2), 141-156, 20054942005
3-)
The impact of a product-harm crisis on marketing effectivenessH Van Heerde, K Helsen, MG DekimpeMarketing Science 26 (2), 230-245, 20075052007
4-)
What makes consumers willing to pay a price premium for national brands over private labels?JBEM Steenkamp, HJ Van Heerde, I GeyskensJournal of marketing research 47 (6), 1011-1024, 20105202010
5-)
The long-term effect of marketing strategy on brand salesMB Ataman, HJ Van Heerde, CF MelaJournal of Marketing Research 47 (5), 866-882, 20104782010
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