Harikrishnan Kalidas

Harikrishnan Kalidas

Mapua University - Metro Manila / Philippines
Business & Management / Marketing
AD Scientific Index ID: 4761400
person_outline Harikrishnan Kalidas's MOST POPULAR ARTICLES
1-) Modeling brand immunity: the moderating role of generational cohort membershipB Saju, K Harikrishnan, S Joseph Jeya AnandJournal of brand Management 25 (2), 133-146, 2018
2-) A study on psychological modelling of market maven for marketing operations with special reference to Indian marketK Harikrishnan, D Ashok, PDD Dominic, SJJ AnandInternational Journal of Business Excellence 7 (4), 473-498, 2014102014
3-) Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisitionH Adityan, K Harikrishnan, SJJ Anand, B SajuInternational Journal of Business Innovation and Research 13 (1), 30-51, 201792017
4-) New insights on consequences of corporate associations-an investigation of mediators and moderator in Indian contextB Saju, K Rangarajan, K Harikrishnan, SJJ AnandInternational Journal of Business Excellence 12 (1), 102-126, 201732017