Harikrishnan Kalidas

Harikrishnan Kalidas

Mapua University - Metro Manila / Philippines
Business & Management / Marketing
AD Scientific Index ID: 4761400
person_outline Harikrishnan Kalidas's MOST POPULAR ARTICLES
1-) Modeling brand immunity: the moderating role of generational cohort membership Journal of brand Management 25 (2), 133-146, 2018
2-) A study on psychological modelling of market maven for marketing operations with special reference to Indian market International Journal of Business Excellence 7 (4), 473-498, 2014
3-) Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition International Journal of Business Innovation and Research 13 (1), 30-51, 2017
4-) New insights on consequences of corporate associations-an investigation of mediators and moderator in Indian context International Journal of Business Excellence 12 (1), 102-126, 2017