NEWS
New Feature!!!! University Subject Rankings in 12 branches
FOR SCIENTIST REGISTRATION FOR INSTITUTIONAL BULK REGISTRATION
FOR EDIT YOUR UNIVERSITY / INSTITUTION PAGE
Some differences of the AD Scientific Index
New Feature!!!! University Subject Rankings in 12 branches
List without CERN, Statistical Data etc. Only in AD Scientific Index
New Feature!!!! University Subject Rankings in 12 branches
AD
Scientific Index 2024
About Us
Methodology
Compare & Choose
Contact - FAQ
login
Login
person_add
Register
insights
i10 Productivity Rankings
format_list_numbered
Citation Rankings
school
University Rankings
subject
University Subject Rankings
insights
Subject Rankings
place
Country Rankings
format_list_numbered
Top 100 Scientists
format_quote
Top 100 Institutions
local_fire_department
Country Top Lists
Harlan E Spotts
AD Scientific Index 2024
Business & Management / Marketing
Western New England University - Springfield / United States
Edit Form
Registration, Add Profile,
Premium Membership
Ranking &
Analysis
Job
Experiences (0)
Education
Information (0)
Published Books (0)
Book Chapters (0)
Articles (0)
Presentations (0)
Lessons (0)
Projects (0)
Congresses (0)
Editorship, Referee &
Scientific Board (0 )
Patents /
Designs (0)
Academic Grants
& Awards (0)
Artistic
Activities (0)
Certificate / Course
/ Trainings (0)
Association &
Society Memberships (0)
Contact, Office
& Social Media
person_outline
Harlan E Spotts's MOST POPULAR ARTICLES
1-)
Assessing the use and impact of humor on advertising effectiveness: A contingency approachHE Spotts, MG Weinberger, AL ParsonsJournal of advertising 26 (3), 17-32, 19973311997
2-)
Humor in US versus UK TV commercials: A comparisonMG Weinberger, HE SpottsJournal of Advertising 18 (2), 39-44, 19892611989
3-)
The use and effect of humor in different advertising mediaMG Weinberger, H Spotts, L Campbell, AL ParsonsJournal of advertising research 35 (3), 44-57, 19952371995
4-)
Achieving marketing curriculum integration: A live case study approachELR Elam, HE SpottsJournal of marketing education 26 (1), 50-65, 20042322004
5-)
A Situational View of Information Content in TV Advertising in the US and UKMG Weinberger, HE Spottsjournal of Marketing 53 (1), 89-94, 19891691989
ARTICLES
Add your articles
We use cookies to personalize our website and offer you a better experience. If you accept cookies, we can offer you special services.
Cookie Policy
Accept