Harryadin Mahardika

Harryadin Mahardika

Universitas Indonesia - Depok / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 6085844
University of Indonesia
person_outline Harryadin Mahardika's MOST POPULAR ARTICLES
1-) Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour Journal of Retailing and Consumer Services 54, 101943, 2020
2-) Experience and facilitating conditions as impediments to consumers’ new technology adoption The International Review of Retail, Distribution and Consumer Research 29 (1 …, 2019
3-) Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations–behavioral intentions debate The International review of retail, distribution and consumer research 29 (1 …, 2019
4-) Pendekatan Experience Economy Pada Pemasaran Festival Pariwisata: Pengaruh Terhadap Kepribadian Festival Yang Dirasakan Pegunjung Dan Reputasi Festival MIX: Jurnal Ilmiah Manajemen 7 (2), 153752, 2017
5-) Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism Australasian marketing journal 26 (3), 231-238, 2018