Harshit Maurya

Harshit Maurya

International Management Institute New Delhi - New Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 4826701
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person_outline Harshit Maurya's MOST POPULAR ARTICLES
1-) Adoption, completion and continuance of MOOCs: a longitudinal study of students’ behavioural intentions KP Gupta, H Maurya Behaviour & Information Technology 41 (3), 611-628, 2022 162022
2-) Factors influencing technology adoption amongst small retailers: insights from thematic analysisRK Aithal, V Choudhary, H Maurya, D Pradhan, DN SarkarInternational Journal of Retail & distribution management 51 (1), 81-102, 2023242023
3-) Exploring channel conflict in an emerging economy: the small retailer’s perspectiveSatyam, RK Aithal, RK Aithal, H Maurya, H MauryaInternational Journal of Retail & Distribution Management 45 (10), 1061-1078, 2017242017
4-) The role of access convenience of common service centres (CSCs) in the continued use of e-governmentKP Gupta, H MauryaDigital Policy, Regulation and Governance 22 (5/6), 437-453, 2020142020
5-) Differences in advertising strategies of service marketers: A content analysisUtkarsh, H Maurya, S MedhaviServices Marketing Quarterly 37 (2), 109-124, 2016112016