Hasan Yousef Aljuhmani

Hasan Yousef Aljuhmani

Girne American University - Kyrenia / Turkish Republic of Northern Cyprus
Business & Management / Strategic Management
AD Scientific Index ID: 4807415
Girne Amerikan Üniversitesi
person_outline Hasan Yousef Aljuhmani's MOST POPULAR ARTICLES
1-) The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus Management Science Letters 9 (4), 505-518, 2019
2-) The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust Journal of Research in Interactive Marketing 16 (4), 648-664, 2022
3-) Linking social media marketing efforts with customer brand engagement in driving brand loyalty Asia Pacific Journal of Marketing and Logistics 35 (7), 1719-1738, 2022
4-) The roles of strategic planning in organizational crisis management: The case of Jordanian banking sector International Review of Management and Marketing 7 (3), 50-60, 2017
5-) Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus Data in brief 28, 104981, 2020