Hayley Cocker

Hayley Cocker

Lancaster University - Lancaster / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4739360
person_outline Hayley Cocker's MOST POPULAR ARTICLES
1-) Charismatic authority and the YouTuber: Unpacking the new cults of personalityHL Cocker, J CroninMarketing Theory 17 (4), 455-472, 20171262017
2-) A cultural exploration of consumers’ interactions and relationships with celebritiesEN Banister, HL CockerJournal of Marketing Management 30 (1-2), 1-29, 2014732014
3-) Social media influencers and transgressive celebrity endorsement in consumption community contextsH Cocker, R Mardon, KL DauntEuropean Journal of Marketing 55 (7), 1841-1872, 2021452021
4-) Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie PriceHL Cocker, EN Banister, MG PiacentiniJournal of Marketing Management 31 (5-6), 502-524, 2015382015
5-) When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communitiesR Mardon, H Cocker, K DauntJournal of Marketing Management, 1-31, 2023292023