Heath Mccullough

Heath Mccullough

Auburn University - Auburn / United States
Business & Management / Marketing
AD Scientific Index ID: 5270514
person_outline Heath Mccullough's MOST POPULAR ARTICLES
1-) Cause marketing and customer profitabilityM Ballings, H McCullough, N BharadwajJournal of the Academy of Marketing Science 46, 234-251, 2018662018
2-) Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategiesMR Gleim, H McCullough, N Sreen, LG PantJournal of Retailing and Consumer Services 70, 103124, 2023202023
3-) Metaverse: shifting the reality of servicesM Gleim, H McCullough, OC Ferrell, C GablerJournal of Services Marketing 38 (1), 13-27, 2024102024
4-) Examining post-purchase consumer responses to product automationLW Smith, RL Rose, AR Zablah, H McCullough, MM SaljoughianJournal of the Academy of Marketing Science 51 (3), 530-550, 202392023
5-) Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t doV Thomas, D Bock, H McCulloughInternational Journal of Advertising 42 (3), 518-541, 202332023