Heba Abdel Wahab

Heba Abdel Wahab

Future University - Cairo / Egypt
Business & Management / Marketing
AD Scientific Index ID: 5035962
جامعة المستقبل في مصر
person_outline Heba Abdel Wahab's MOST POPULAR ARTICLES
1-) Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement? H Abdel Wahab, NM Diaa, S Ahmed Nagaty Cogent Business & Management 10 (2), 2208430, 2023 42023
2-) Does Green Brand Positioning Limit Carbon Emissions in Egypt? New Evidence from PLS – SEM MethodHA Wahab, DM IsmaelBusiness and management Review 13 (2), 198 - 219, 202222022
3-) Analyzing the Relationship between Market Orientation and Corporate EntrepreneurshipHA Wahab, SA NagatyEuropean Journal of Business and management 9 (No. 29), 42-52, 201722017
4-) Exploring the effect of AI Chatbots on Customer experience, Satisfaction and Advocacy: New Evidence from the Banking sector in EgyptHA Wahabالتجارة و التمويل 43 (2), 116-146, 2023‎12023
5-) Online Customer Reviews and Purchase Intention: The Moderating Role of Brand ImageHA Wahab, SA Nagatyالمجلة العلمية للإقتصاد و التجارة 52 (1), 293-324., 2022‎12022