Heba Sadek

Heba Sadek

Arab Academy for Science & Technology and Maritime Transport - Alexandria / Egypt
Business & Management / Marketing
AD Scientific Index ID: 4733365
الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري
person_outline Heba Sadek's MOST POPULAR ARTICLES
1-) The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of EgyptH Sadek, S Elwy, M EldallalJournal of Business and Retail Management Research 12 (2), 2018592018
2-) Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt caseH Sadek, A Youssef, A Ghoneim, P TantawyBrunel University, 2012572012
3-) Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspectiveH Sadek, P Redding, P TantawiJournal of business and retail management research 10 (1), 2015232015
4-) The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt caseP Tantawi, H SadekInternational Review on Public and Nonprofit Marketing 16 (2), 293-311, 2019302019
5-) Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking SectorH Sadek, H El MehelmiJournal of Business and Retail Management Research 14 (3), 2020252020