Héctor San Martín Gutiérrez

Héctor San Martín Gutiérrez

Universidad de Cantabria - Santander / Spain
Business & Management / Marketing
AD Scientific Index ID: 4361364
University of Cantabria
person_outline Héctor San Martín Gutiérrez's MOST POPULAR ARTICLES
1-) Tourist satisfaction a cognitive-affective model Annals of tourism research 35 (2), 551-573, 2008
2-) Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework Tourism management 33 (2), 341-350, 2012
3-) Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2 Computers in Human Behavior 71, 209-217, 2017
4-) The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector Tourism management 27 (3), 410-419, 2006
5-) The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sectorIAR Del Bosque, H San Martín, J ColladoTourism management 27 (3), 410-419, 20064042006