Heejin Lim

Heejin Lim

University of Tennessee Knoxville - Knoxville / United States
Business & Management / Marketing
AD Scientific Index ID: 1639725
University of Tennessee
person_outline Heejin Lim's MOST POPULAR ARTICLES
1-) Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needsCH Ki, LM Cuevas, SM Chong, H LimJournal of Retailing and Consumer Services 55, 102-133, 20205442020
2-) Age differences in mobile service perceptions: comparison of Generation Y and baby boomersA Kumar, H LimJournal of services marketing 22 (7), 568-577, 20085372008
3-) Consumers\' perceptions of e‐shopping characteristics: an expectancy‐value approachH Lim, AJ DubinskyJournal of Services Marketing 18 (7), 500-513, 20044682004
4-) M‐loyalty: winning strategies for mobile carriersH Lim, R Widdows, J ParkJournal of consumer Marketing 23 (4), 208-218, 20063852006
5-) The theory of planned behavior in e‐commerce: Making a case for interdependencies between salient beliefsH Lim, AJ DubinskyPsychology & Marketing 22 (10), 833-855, 20052732005