Heewon Kim

Heewon Kim

Macau University of Science & Technology - Taipa / Macao
Business & Management / Marketing
AD Scientific Index ID: 5058828
澳门科技大学
person_outline Heewon Kim's MOST POPULAR ARTICLES
1-) Do Status discrepancy and socioeconomic immobility really drive compensatory consumption? International Journal of Hospitality Management 90, 102615, 2020
2-) Relationships among behavioral beliefs, past behaviors, attitudes and behavioral intentions toward healthy menu selection Nutrition research and practice 12 (4), 348-354, 2018
3-) Restaurant-visit intention: Do anthropomorphic cues, brand awareness and subjective social class interact? International Journal of Contemporary Hospitality Management, 2022
4-) Is differential treatment in response to service failures effective? The roles of comparison, loyalty, and scarcity messages International Journal of Hospitality Management 95, 102952, 2021
5-) When are vivid hotel photos effective? The moderating effects of resource scarcity and brand level International Journal of Hospitality Management 116, 2024