Heiner Evanschitzky

Heiner Evanschitzky

University of Manchester - Manchester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 916302
person_outline Heiner Evanschitzky's MOST POPULAR ARTICLES
1-) An examination of moderator effects in the four-stage loyalty modelH Evanschitzky, M WunderlichJournal of Service Research 8 (4), 330-345, 20068922006
2-) The relative strength of affective commitment in securing loyalty in service relationshipsH Evanschitzky, GR Iyer, H Plassmann, J Niessing, H MeffertJournal of business research 59 (12), 1207-1213, 20068752006
3-) Success factors of product innovation: An updated meta‐analysisH Evanschitzky, M Eisend, RJ Calantone, Y JiangJournal of product innovation management 29, 21-37, 20126822012
4-) Customer equity drivers and future salesV Vogel, H Evanschitzky, B RamaseshanJournal of marketing 72 (6), 98-108, 20087452008
5-) Consequences of customer loyalty to the loyalty program and to the companyH Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...Journal of the academy of marketing science 40, 625-638, 20126452012