Heini Vanninen

Heini Vanninen

Lappeenranta University of Technology - Lappeenranta / Finland
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5286308
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person_outline Heini Vanninen's MOST POPULAR ARTICLES
1-) Rapid multinationalization: Propositions for studying born micromultinationals H Vanninen, O Kuivalainen, L Ciravegna International Business Review 26 (2), 365-379, 2017 622017
2-) B2B influencer marketing: Conceptualization and four managerial strategies J Mero, H Vanninen, J Keränen Industrial Marketing Management 108, 79-93, 2023 332023
3-) Becoming a small multinational enterprise: Four multinationalization strategies for SMEs H Vanninen, J Keränen, O Kuivalainen International Business Review 31 (1), 101917, 2022 262022
4-) Social media influencers as mediators of commercial messagesH Vanninen, J Mero, E KantamaaJournal of Internet Commerce 22 (sup1), S4-S27, 2023212023
5-) Micromultinationals’ internal development during internationalizationH Vanninen, O KuivalainenThe Future Of Global Organizing, 201-226, 201542015