Helen Cocco

Helen Cocco

IÉSEG School of Management - Lille / France
Business & Management / Marketing
AD Scientific Index ID: 5218631
Institut d'Économie Scientifique et de Gestion
person_outline Helen Cocco's MOST POPULAR ARTICLES
1-) Designing a seamless shopping journey through omnichannel retailer integrationH Cocco, NTM DemoulinJournal of Business Research 150, 461-475, 2022322022
2-) A typology of omnichannel retailer activities during the COVID-19 pandemicH Cocco, MD De-Juan-VigarayInternational Journal of Retail & Distribution Management 50 (8/9), 1062-1094, 2022122022
3-) Seamless shopping in omnichannel retailing: the effect of channel integration on consumers’ responsesH CoccoUniversité de Lille (2018-2021), 202022020
4-) L\'expérience client dans un contexte omni-canal, un concept multidimensionnelleN Demoulin, H CoccoSurvey Magazine 4, 58-59, 20162016
5-) Seamless Customer Experience. The Construct, Antecedents and ConsequencesH Cocco, N DemoulinEditors: Christoph Teller, Xavier Brusset and Herbert Kotzab, 262, 0