Helen Inseng Duh

Helen Inseng Duh

University of the Witwatersrand - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 98968
Universiteit van die Witwatersrand
person_outline Helen Inseng Duh's MOST POPULAR ARTICLES
1-) Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective frameworkDK Maduku, M Mpinganjira, H DuhInternational Journal of Information Management 36 (5), 711-723, 20163032016
2-) Justification of generational cohort segmentation in South AfricaH Duh, M StruwigInternational Journal of Emerging Markets, 2015782015
3-) Childhood family experiences and young Generation Y money attitudes and materialismHI DuhPersonality and individual differences 95, 134-139, 2016542016
4-) Antecedents and consequences of materialism: an integrated theoretical frameworkHI DuhJournal of Economics and Behavioral Studies 7 (1 (J)), 20-35, 2015622015
5-) Millennials’ socio-psychology and blood donation intention developed from social media communications: A survey of university studentsHI Duh, N DabulaTelematics and Informatics 58, 101534, 2021392021