NEWS
Print Your Certificate
The 2025 AD Scientific Index is here—explore updated university and researcher rankings!
New! Young University / Institution Rankings 2025
New! The 2025 Edition of the AD Scientific Index is now live!
New! Art & Humanities Rankings 2025
New! Social Sciences and Humanities Rankings 2025
"Exciting Update! The 2025 Edition of the AD Scientific Index is now live!
AD
Scientific Index 2025
Scientist Rankings
University Rankings
Subject Rankings
Country Rankings
login
Login
person_add
Register
insights
H-Index Rankings
insights
i10 Productivity Rankings
format_list_numbered
Citation Rankings
subject
University Subject Rankings
school
Young Universities
format_list_numbered
Top 100 Scientists
format_quote
Top 100 Institutions
format_quote
Compare & Choose
local_fire_department
Country Reports
Helen McCormick
University of Manchester - Manchester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1075809
Registration, Add Profile,
Premium Membership
Print Your Certificate
Ranking &
Analysis
Job
Experiences (0)
Education
Information (0)
Published Books (0)
Book Chapters (0)
Articles (0)
Presentations (0)
Lessons (0)
Projects (0)
Congresses (0)
Editorship, Referee &
Scientific Board (0 )
Patents /
Designs (0)
Academic Grants
& Awards (0)
Artistic
Activities (0)
Certificate / Course
/ Trainings (0)
Association &
Society Memberships (0)
Contact, Office
& Social Media
person_outline
Helen McCormick's MOST POPULAR ARTICLES
1-)
Marketing design elements of mobile fashion retail appsV Magrath, H McCormickJournal of Fashion Marketing and Management: An International Journal, 20131772013
2-)
Fashion retailing–past, present and futureH McCormick, J Cartwright, P Perry, L Barnes, S Lynch, G BallTextile Progress 46 (3), 227-321, 20141772014
3-)
Analysing the influence of the presentation of fashion garments on young consumers’ online behaviourH McCormick, C LivettJournal of Fashion Marketing and Management: An International Journal 16 (1 …, 20121742012
4-)
Social media influencers’ narrative strategies to create eWOM: A theoretical contributionS Zhou, L Barnes, H McCormick, MB CanoInternational Journal of Information Management 59, 102293, 20211542021
5-)
How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship …S Zhou, M Blazquez, H McCormick, L BarnesJournal of Business Research 134, 122-142, 20211472021
ARTICLES
Add your articles
We use cookies to personalize our website and offer you a better experience. If you accept cookies, we can offer you special services.
Cookie Policy
Accept