Helen Mcgrath

Helen Mcgrath

University College Cork - Cork / Ireland
Business & Management / Marketing
AD Scientific Index ID: 1808279
Coláiste na hOllscoile, Corcaigh
person_outline Helen Mcgrath's MOST POPULAR ARTICLES
1-) Business-to-business marketing SAGE Publications Ltd, 2024
2-) The impact of social media on resource mobilisation in entrepreneurial firms Industrial Marketing Management 70, 68-89, 2018
3-) A process-based model of network capability development by a start-up firm Industrial Marketing Management 80, 214-227, 2019
4-) Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing networkH McGrath, T O\'TooleIndustrial Marketing Management 42 (7), 1141-1153, 20131222013
5-) A process-based model of network capability development by a start-up firmH McGrath, CJ Medlin, T O\'TooleIndustrial Marketing Management 80, 214-227, 2019892019