Helena Alves

Helena Alves

Universidade da Beira Interior - Covilhã / Portugal
Business & Management / Marketing
AD Scientific Index ID: 4368469
University of Beira Interior
person_outline Helena Alves's MOST POPULAR ARTICLES
1-) Stakeholder theory: issues to resolveEW Mainardes, H Alves, M RaposoManagement Decision 49 (2), 226-252, 20117212011
2-) Conceptual model of student satisfaction in higher educationH Alves, M RaposoTotal Quality Management 18 (5), 571-588, 20077162007
3-) The influence of university image on student behaviourH Alves, M RaposoInternational journal of educational management 24 (1), 73-85, 20105882010
4-) Social media marketing: a literature review and implicationsH Alves, C Fernandes, M RaposoPsychology & Marketing 33 (12), 1029-1038, 20166082016
5-) A new model for testing green consumer behaviourA Do Paco, C Shiel, H AlvesJournal of cleaner production 207, 998-1006, 20195012019