Helena F Allman

Helena F Allman

University of West Florida - Pensacola / United States
Business & Management / Marketing
AD Scientific Index ID: 5574289
person_outline Helena F Allman's MOST POPULAR ARTICLES
1-) Brand image evaluations: The interactive roles of country of manufacture, brand concept, and vertical line extension typeHF Allman, AP Fenik, K Hewett, FN MorganJournal of International Marketing 24 (2), 40-61, 2016772016
2-) Understanding cultural differences in consumers’ reactions to foreign-market brand extensions: The role of thinking stylesHF Allman, K Hewett, M KaurJournal of International Marketing 27 (2), 1-21, 2019312019
3-) Vertical Versus Horizontal Line Extension Strategies: When Do Brands Prosper?HF Allman92013
4-) The U choose awards: A marketing research, branding, and community engagement projectJA Mead, SA LeMay, RR Hawkins, FN Morgan, HF AllmanMarketing Education Review 31 (2), 190-195, 202122021
5-) Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptionsK Hewett, HF AllmanHandbook on Cross-Cultural Marketing, 115-132, 202012020