Hélène Yildiz

Hélène Yildiz

Université de Lorraine - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 4562231
University of Lorraine
person_outline Hélène Yildiz's MOST POPULAR ARTICLES
1-) Do ethnocentric consumers really buy local products?H Yildiz, S Heitz-Spahn, L BelaudJournal of Retailing and Consumer Services 43, 139-148, 2018612018
2-) Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: a behaviorist and long-term perspectiveJ Frisou, H YildizJournal of Retailing and Consumer Services 18 (1), 81-91, 2011592011
3-) Nudge: A relevant communication tool adapted for agile innovationC Dianoux, S Heitz-Spahn, B Siadou-Martin, G Thevenot, H YildizJournal of Innovation Economics & Management 28 (1), 7-27, 2019142019
4-) Permission marketing and commitment: proposal for a theoretical framework applied to e-mail opt-inH YildizRecherche et applications en marketing (English edition) 22 (3), 5-26, 2007212007
5-) Explaining small-retailer patronage through social capital theoryH Yildiz, S Heitz-Spahn, L BelaudInternational Journal of Retail & Distribution Management 45 (6), 641-659, 2017142017