Helge Thorbjørnsen

Helge Thorbjørnsen

Norwegian School of Economics - Bergen / Norway
Business & Management / Marketing
AD Scientific Index ID: 1808313
Norges Handelshøyskole
person_outline Helge Thorbjørnsen's MOST POPULAR ARTICLES
1-) Intentions to use mobile services: Antecedents and cross-service comparisonsH Nysveen, PE Pedersen, H ThorbjørnsenJournal of the academy of marketing science 33 (3), 330-346, 200518532005
2-) Explaining intention to use mobile chat services: moderating effects of genderH Nysveen, PE Pedersen, H ThorbjørnsenJournal of consumer Marketing, 20058962005
3-) Getting too personal: Reactance to highly personalized email solicitationsTB White, DL Zahay, H Thorbjørnsen, S ShavittMarketing Letters 19, 39-50, 20084752008
4-) Building brand relationships online: A comparison of two interactive applicationsH Thorbjørnsen, M Supphellen, H Nysveen, P EgilJournal of interactive marketing 16 (3), 17-34, 20025012002
5-) Consumer brand relationships: an investigation of two alternative modelsE Breivik, H ThorbjørnsenJournal of the Academy of Marketing Science 36, 443-472, 20083252008