Helme Guizon Agnès

Helme Guizon Agnès

Université Grenoble Alpes - Saint-Martin-d'Hères / France
Business & Management / Marketing
AD Scientific Index ID: 1711880
Grenoble Alpes University
person_outline Helme Guizon Agnès's MOST POPULAR ARTICLES
1-) Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?A Helme-Guizon, F MagnoniJournal of Marketing Management 35 (7-8), 716-741, 20191232019
2-) Choisir parmi les techniques spécifiques d\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'analyse qualitativeML Gavard-Perret, A Helme-Guizon, BP SoniaHAL, 20181232018
3-) Le comportement du consommateur sur un site marchand est-il fondamentalement différent de son comportement en magasin? Proposition d\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'un cadre d\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'appréhension de ses spécificitésA Helme-GuizonRecherche et Applications en Marketing (French Edition) 16 (3), 25-38, 20011132001
4-) Can music improve e-behavioral intentions by enhancing consumers’ immersion and experience?C Cuny, M Fornerino, A Helme-GuizonInformation & Management 52 (8), 1025-1034, 20151072015
5-) Mesurer L’immersion dans une experience de consommation: Premiers developpementsM Fornerino, A Helme-Guizon, D GottelandProceedings of the XXIIth Congress de l’AFM, 2006982006