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Hemalatha Madhavan
St.John the Baptist University - Mangochi / Malawi
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AD Scientific Index ID: 5832761
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Hemalatha Madhavan's MOST POPULAR ARTICLES
1-)
Market basket analysis–a data mining application in Indian retailingM HemalathaInternational Journal of Business Information Systems 10 (1), 109-129, 2012312012
2-)
Segmentation of Indian shoppers based on store attributesM Hemalatha, VJ Sivakumar, GSDS JayakumarInternational Journal of Business Innovation and Research 3 (6), 651-669, 2009192009
3-)
The antecedents of marketing success of women entrepreneursM Hemalatha, VC Mohan, KM JasimInternational Journal of Business Innovation and Research 7 (6), 637-662, 2013122013
4-)
The antecedents of store patronage behaviour in Indian kirana storeM Hemalatha, S NajmaInternational Journal of Business Innovation and Research 7 (5), 554-571, 2013112013
5-)
K-means clustering for profiling the rural women entrepreneurs in IndiaM Hemalatha, S Senthil NayakiInternational Journal of Business Information Systems 17 (1), 33-48, 2014102014
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