Henrik Hagtvedt

Henrik Hagtvedt

Boston College - Chestnut Hill / United States
Business & Management / Marketing
AD Scientific Index ID: 836541
person_outline Henrik Hagtvedt's MOST POPULAR ARTICLES
1-) Art infusion: The influence of visual art on the perception and evaluation of consumer productsH Hagtvedt, VM PatrickJournal of marketing research 45 (3), 379-389, 20086142008
2-) The broad embrace of luxury: Hedonic potential as a driver of brand extendibilityH Hagtvedt, VM PatrickJournal of Consumer Psychology 19 (4), 608-618, 20094002009
3-) The Impact of Incomplete Typeface Logos on Perceptions of the FirmH HagtvedtJournal of Marketing 75 (4), 86-93, 20112672011
4-) Color Saturation Increases Perceived Product SizeH Hagtvedt, SA BraselJournal of Consumer Research, 2017331*2017
5-) Art for reward\'s sake: Visual art recruits the ventral striatumS Lacey, H Hagtvedt, VM Patrick, A Anderson, R Stilla, G Deshpande, ...Neuroimage 55 (1), 420-433, 20113062011