Henrik Sällberg

Henrik Sällberg

Blekinge Institute of Technology - Karlskrona / Sweden
Others
AD Scientific Index ID: 5962367
Blekinge Tekniska Högskola
person_outline Henrik Sällberg's MOST POPULAR ARTICLES
1-) The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launchH Sällberg, S Wang, E NumminenJournal of Marketing Analytics 11 (3), 426-442, 2023162023
2-) Computer and smartphone continuance intention: A motivational modelH Sällberg, L BengtssonJournal of Computer Information Systems 56 (4), 321-330, 2016162016
3-) On the value of customer loyalty programs-A study of point programs and switching costsH Sällberg142004
4-) The impact of app revenue model choices for app revenues: A study of apps since their initial App Store launchE Numminen, H Sällberg, S WangEconomic Analysis and Policy 76, 325-336, 202272022
5-) Customer rewards programs: designing incentives for repeated purchaseH SällbergBlekinge Institute of Technology, 201072010