Henrik Sattler

Universität Hamburg - Hamburg / Germany

Business & Management / Marketing

AD Scientific Index ID: 1784173

University of Hamburg

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Henrik Sattler's MOST POPULAR ARTICLES

1-) Drivers of brand extension successF Völckner, H SattlerJournal of marketing 70 (2), 18-34, 200610182006

2-) Consumer file sharing of motion picturesT Hennig-Thurau, V Henning, H SattlerJournal of Marketing 71 (4), 1-18, 20074672007

3-) How important are brands? A cross-category, cross-country studyM Fischer, F Völckner, H SattlerJournal of Marketing Research 47 (5), 823-839, 20104692010

4-) MarkenpolitikH Sattler, F VölcknerKohlhammer Verlag, 20134572013

5-) The impact of brand extension success drivers on brand extension price premiumsH Sattler, F Völckner, C Riediger, CM RingleInternational Journal of Research in marketing 27 (4), 319-328, 20103382010

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