Hershey Friedman

Hershey Friedman

City University of New York - New York / United States
History, Philosophy, Theology / Theology
AD Scientific Index ID: 879756
City University of New York CUNY
person_outline Hershey Friedman's MOST POPULAR ARTICLES
1-) Endorser effectiveness by product type. Journal of advertising research, 1979
2-) The effectiveness of advertisements utilizing four types of endorsers Journal of advertising 5 (3), 22-24, 1976
3-) Rating the rating scales Friedman, Hershey H. and Amoo, Taiwo (1999)." Rating the Rating Scales …, 1999
4-) Using social media technologies to enhance online learning Journal of Educators Online 10 (1), 1-22, 2013
5-) Correlates of trustworthiness for celebrities Journal of the Academy of Marketing Science 6, 291-299, 1978