Hesham Dinana

Hesham Dinana

American University in Cairo - Cairo / Egypt
Business & Management / Marketing
AD Scientific Index ID: 5778966
الجامعة الأمريكية بالقاهرة
person_outline Hesham Dinana's MOST POPULAR ARTICLES
1-) The future of TV and online video platforms: A study on predictors of use and interaction with content in the Egyptian evolving telecomm, media & entertainment industriesR Allam, H DinanaSage Open 11 (3), 21582440211040804, 2021132021
2-) The impact of humorous advertising on consumers’ buying, word of mouth and recallGW El-tazy, HO DinanaJournal of Business and Retail Management Research 12 (2), 2018122018
3-) Insights-driven sales managementH DinanaModern perspectives in business applications, 201992019
4-) Society 5.0 and the future economiesH DinanaThe Cairo Review of Global Affairs, 202072020
5-) Marketing and Advertising in the Online-to-offline (O2O) WorldHO DinanaIGI Global, 202242022