Hester Van Herk

Hester Van Herk

VU University of Amsterdam - Amsterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1808456
Vrije Universiteit Amsterdam
person_outline Hester Van Herk's MOST POPULAR ARTICLES
1-) Response styles in rating scales: Evidence of method bias in data from six EU countries Journal of Cross-Cultural Psychology 35 (3), 346-360, 2004
2-) Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets International small business journal 39 (4), 350-371, 2021
3-) Identifying response styles: A latent-class bilinear multinomial logit model Journal of Marketing Research 47 (1), 157-172, 2010
4-) Equivalence of survey data: relevance for international marketing European Journal of Marketing, 2005
5-) Conjoining international marketing and relationship marketing: exploring consumers’ cross-border service relationships Journal of International Marketing 17 (1), 91-115, 2009