Hidehiko Nishikawa 西川 英彦|西川 英彦

Hidehiko Nishikawa 西川 英彦|西川 英彦

Hosei University - Tokyo / Japan
Business & Management / Marketing
AD Scientific Index ID: 392852
法政大学
person_outline Hidehiko Nishikawa 西川 英彦|西川 英彦's MOST POPULAR ARTICLES
1-) User-generated versus designer-generated products: A performance assessment at MujiH Nishikawa, M Schreier, S OgawaInternational Journal of Research in Marketing 30 (2), 160-167, 20132512013
2-) The value of marketing crowdsourced new products as such: Evidence from two randomized field experimentsH Nishikawa, M Schreier, C Fuchs, S OgawaJournal of Marketing Research 54 (4), 525-539, 20171062017
3-) Intra-organizational communication and its consequencesM Suzuki, N Ando, H NishikawaManagement Decision 57 (1), 71-85, 2018252018
4-) ユビキタスネット社会における製品開発: ユーザー起動法と開発成果小川進， 西川英彦流通研究 8 (3), 49-64, 2006252006
5-) １からの商品企画西川英彦， 廣田章光， 編著碩学舎, 201213*2012