Hilke Plassmann

Hilke Plassmann

INSEAD Business School - Fontainebleau / France
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1662361
INSEAD Ecole de Commerce
person_outline Hilke Plassmann's MOST POPULAR ARTICLES
1-) Marketing actions can modulate neural representations of experienced pleasantness Proceedings of the national academy of sciences 105 (3), 1050-1054, 2008
2-) Orbitofrontal cortex encodes willingness to pay in everyday economic transactions Journal of neuroscience 27 (37), 9984-9988, 2007
3-) The relative strength of affective commitment in securing loyalty in service relationships Journal of business research 59 (12), 1207-1213, 2006
4-) Branding the brain: A critical review and outlook Journal of consumer psychology 22 (1), 18-36, 2012
5-) Consumer neuroscience: applications, challenges, and possible solutions Journal of marketing research 52 (4), 427-435, 2015