Himanshu Mahobia

Himanshu Mahobia

IMS Unison University Dehradun - Dehradun / India
Business & Management / Marketing
AD Scientific Index ID: 4877268
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person_outline Himanshu Mahobia's MOST POPULAR ARTICLES
1-) A study on factors influencing Consumer Engagement in RetailH Mahobia, RKD Dubey, TK JainInternational Journal of Research in IT and Management, 2, 201632016
2-) Starbucks: Adapting in the Indian marketH Mahobia, TK JainIndian Journal of Marketing 45 (8), 37-47, 201512015
3-) Enablers to intensify OTT streaming services among consumers: a study using TISM-MICMAC approachVK Sharma, H Kumar, H MahobiaInternational Journal of Electronic Customer Relationship Management 14 (1 …, 20232023
4-) Role of Media in Stock Market ManipulationVKSDH MahobiaPragyaan Journal of Mass Communication 20 (2), 22-25, 20222022
5-) Analysis of factors influencing consumer engagement in retail in rural and urban areas of RajasthanH Mahobia, TK JainInternational Journal in Management & Social Science 4 (3), 4-16, 20162016