Himanshu Mishra

Himanshu Mishra

University of Utah - Salt Lake City / United States
Business & Management / Marketing
AD Scientific Index ID: 1681950
person_outline Himanshu Mishra's MOST POPULAR ARTICLES
1-) The influence of price discount versus bonus pack on the preference for virtue and vice foods Journal of Marketing Research 48 (1), 196-206, 2011
2-) The endowment effect: Rose-tinted and dark-tinted glasses Journal of Consumer Research 32 (3), 390-395, 2005
3-) Religion and Reactance to COVID-19 Mitigation Guidelines American Psychologist, 2020
4-) Money: A bias for the whole Journal of Consumer Research 32 (4), 541-549, 2006
5-) How language shapes prejudice against women: An examination across 45 world languages. Journal of personality and social psychology 119 (1), 7, 2020