Hirotaka Matsuoka

Waseda University - Tokyo / Japan

Education / Physical Education and Sport Science

AD Scientific Index ID: 333919

早稲田大学

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Hirotaka Matsuoka's MOST POPULAR ARTICLES

1-) Direct and interaction effects of team identification and satisfaction on intention to attend games.H Matsuoka, P Chelladurai, M HaradaSport Marketing Quarterly 12 (4), 20034172003

2-) Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19S Sato, TA Kang, E Daigo, H Matsuoka, M HaradaJournal of Hospitality, Leisure, Sport & Tourism Education 28, 100306, 2021552021

3-) The influence of new team entry upon brand switching in the J-LeagueM Harada, H MatsuokaSport Marketing Quarterly 8, 21-30, 1999551999

4-) Motives of United States and Japanese professional baseball consumers and level of team identificationJD James, J Fujimoto, SD Ross, H MatsuokaInternational Journal of Sport Management and Marketing 6 (4), 351-366, 2009322009

5-) プロ・スポーツ観戦回数に影響を及ぼす要因に関する研究--特に, プロ野球のチーム・ロイヤルティに注目して藤本淳也，原田宗彦，松岡宏高大阪体育大学紀要= Bulletin of Osaka University of Health and Sport Sciences …, 1996321996

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