Hiroyasu Furukawa

Hiroyasu Furukawa

Meiji University - Tokyo / Japan
Business & Management / Marketing
AD Scientific Index ID: 5787414
明治大学
person_outline Hiroyasu Furukawa's MOST POPULAR ARTICLES
1-) Effect of consumption values on consumer satisfaction and brand commitment: Investigating functional, emotional, social, and epistemic values in the running shoes marketH Furukawa, K Matsumura, S HaradaInternational Review of Management and Marketing 9 (6), 158, 2019302019
2-) Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?C Kim, X Yan, J Kim, S Terasaki, H FurukawaJournal of Retailing and Consumer Services 69, 103123, 2022232022
3-) Environmentally friendly materialism: How it is generated and how luxury apparel addresses environmental problemsH Furukawa, KT LeeSustainability 15 (8), 6703, 202362023
4-) How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product PerceptionsH FurukawaJournal of International Consumer Marketing 34 (1), 11-23, 202252022
5-) Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 PandemicKT Lee, H FurukawaAdministrative Sciences 13 (7), 169, 202342023