Holger J Schmidt

Holger J Schmidt

Hochschule (Fachhochschule) Koblenz - Koblenz / Germany
Business & Management / Marketing
AD Scientific Index ID: 1759082
Koblenz University of Applied Sciences
person_outline Holger J Schmidt's MOST POPULAR ARTICLES
1-) Sociopolitical activist brandsHJ Schmidt, N Ind, F Guzmán, E KennedyJournal of Product & Brand Management 31 (1), 40-55, 20211372021
2-) Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor modelHJ Schmidt, C BaumgarthJournal of Brand Management, 1-16, 20181262018
3-) Sustainable luxury: Current status and perspectives for future researchJ Kunz, S May, HJ SchmidtBusiness Research 13, 541-601, 2020792020
4-) MarkenführungHJ SchmidtSpringer Fachmedien Wiesbaden, 2015852015
5-) Internal Branding, Employer Branding & Co.: Der Mitarbeiter im MarkenfokusHJ Schmidt, K KilianPRAXIS 1, 28, 2012642012