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Holly A Syrdal
Texas State University - San Marcos / United States
Business & Management / Marketing
AD Scientific Index ID: 1733827
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Holly A Syrdal's MOST POPULAR ARTICLES
1-)
The effect of return policy leniency on consumer purchase and return decisions: A meta-analytic reviewN Janakiraman, HA Syrdal, R FrelingJournal of Retailing 92 (2), 226-235, 20162412016
2-)
Engagement with social media content: A qualitative explorationHA Syrdal, E BriggsJournal of Marketing Theory and Practice 26 (1-2), 4-22, 20181142018
3-)
Don\'t just “Like” me, promote me: How attachment and attitude influence brand related behaviors on social mediaR VanMeter, HA Syrdal, S Powell-Mantel, DB Grisaffe, ET NessonJournal of Interactive Marketing 43 (1), 83-97, 20181692018
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What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentionsPJ Woodroof, KM Howie, HA Syrdal, R VanMeterJournal of Product & Brand Management 29 (5), 675-688, 20201182020
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The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroomA Kemp, E Randon McDougal, H SyrdalJournal of Marketing Education 41 (2), 141-153, 2019702019
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