Hong Yuan

Hong Yuan

University of Oregon - Eugene / United States
Economics & Econometrics / Economics
AD Scientific Index ID: 1464727
person_outline Hong Yuan's MOST POPULAR ARTICLES
1-) A meta-analysis of the impact of price presentation on perceived savingsA Krishna, R Briesch, DR Lehmann, H YuanJournal of Retailing 78 (2), 101-118, 20023932002
2-) Building trust to increase purchase intentions: The signaling impact of low pricing policiesTB White, H YuanJournal of Consumer Psychology 22 (3), 384-394, 2012492012
3-) The effects of consumers’ price expectations on sellers’ dynamic pricing strategiesH Yuan, S HanJournal of Marketing Research 48 (1), 48-61, 2011452011
4-) Friends with benefits: Social coupons as a strategy to enhance customers’ social empowermentS Hanson, H YuanJournal of the Academy of Marketing Science 46, 768-787, 2018482018
5-) Effect of ad-irrelevant distance cues on persuasiveness of message framingAA Kulkarni, H YuanJournal of Advertising 44 (3), 254-263, 2015402015