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Hongwei He
University of Manchester - Manchester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1057780
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Hongwei He's MOST POPULAR ARTICLES
1-)
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophyH He, L HarrisJournal of business research 116, 176-182, 202012762020
2-)
Social identity perspective on brand loyaltyH He, Y Li, L HarrisJournal of Business Research 65 (5), 648–657, 20127932012
3-)
Organizational identity and organizational identification: A review of the literature and suggestions for future researchH He, AD BrownGroup & Organization Management 38 (1), 3-35, 20136452013
4-)
CSR and service brand: the mediating effect of brand identification and moderating effect of service qualityH He, Y LiJournal of business ethics 100 (4), 673-688, 20117712011
5-)
Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensityRYK Chan, H He, HK Chan, WYC WangIndustrial Marketing Management 41 (4), 621-630, 20127052012
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