Hope Schau

Hope Schau

University of Arizona - Tucson / United States
Business & Management / Marketing
AD Scientific Index ID: 1733867
person_outline Hope Schau's MOST POPULAR ARTICLES
1-) How brand community practices create valueHJ Schau, AM Muñiz Jr, EJ ArnouldJournal of marketing 73 (5), 30-51, 200933552009
2-) We are what we post? Self-presentation in personal web spaceH Jensen Schau, MC GillyJournal of consumer research 30 (3), 385-404, 200320772003
3-) Religiosity in the abandoned Apple Newton brand communityAM Muniz Jr, HJ SchauJournal of consumer research 31 (4), 737-747, 200515952005
4-) The wisdom of consumer crowds: Collective innovation in the age of networked marketingRV Kozinets, A Hemetsberger, HJ SchauJournal of macromarketing 28 (4), 339-354, 20089422008
5-) Vigilante marketing and consumer-created communicationsAM Muñiz, Jr, HJ SchauJournal of Advertising 36 (3), 35-50, 20076252007