Hsin Hsien Liu

Hsin Hsien Liu

National University of Kaohsiung - Kaohsiung City / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 397203
國立高雄大學
person_outline Hsin Hsien Liu's MOST POPULAR ARTICLES
1-) Ambiguity aversion in the long run: Repeated decisions under risk and uncertaintyHH Liu, AM ColmanJournal of Economic Psychology 30 (3), 277-284, 2009852009
2-) CEO succession in family firms: Stewardship perspective in the pre-succession contextYM Chen, HH Liu, YK Yang, WH ChenJournal of Business Research 69 (11), 5111-5116, 2016672016
3-) The effects of promotional frames of sales packages on perceived price increases and repurchase intentionsHH Liu, HY ChouInternational Journal of research in Marketing 32 (1), 23-33, 2015662015
4-) A rational normative model of international expansion: Strategic intent perspective, market positions, and founder CEOs/family-successor CEOsYM Chen, HH Liu, YT Ni, MF WuJournal of Business Research 68 (7), 1539-1543, 2015542015
5-) Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intentionSF Liu, HH Liu, JH Chang, HN ChouAsia Pacific Management Review 24 (3), 263-277, 2019462019