Hsing-Hua Stella Chang

Hsing-Hua Stella Chang

National Taichung University - Taichung / Taiwan
Business & Management / Strategic Management
AD Scientific Index ID: 4786901
国立台中大学
person_outline Hsing-Hua Stella Chang's MOST POPULAR ARTICLES
1-) The impact of service category and brand positioning on consumer animosity in the service sector–a social identity signaling perspectiveCM Fong, HHS Chang, PC Hsieh, HW WangJournal of Product & Brand Management, 202142021
2-) Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influenceCM Fong, HHS Chang, MC Lin, IH ChenJournal of Retailing and Consumer Services 68, 103041, 202252022
3-) Animosity, preference conflict and consumption context in an international crisis: a normative influence perspectiveCM Fong, HHS Chang, YL HanInternational Marketing Review 39 (6), 1285-1308, 202242022
4-) Chief marketing officer and internationalization—a resource-based viewCM Fong, HHS ChangAsia Pacific Journal of Marketing and Logistics 33 (7), 1615-1629, 202152021
5-) Marketing Capabilities, Strategy, and Performance in International Small-and Medium-Sized EnterprisesHHS Chang, G Knight, CM FongJournal of International Marketing, 1069031X231221804, 202432024