Hsiu-Wen Liu

Hsiu-Wen Liu

Soochow University Taiwan - Taipei / Taiwan
Business & Management / Business Administration
AD Scientific Index ID: 4808431
台湾东吴大学
person_outline Hsiu-Wen Liu's MOST POPULAR ARTICLES
1-) Exploring the Commercial Value of Social Networks: Enhancing Consumers’ Brand Experience through Facebook PagesH Chen, A Papazafeiropoulou, TK Chen, Y Duan, HW LiuJournal of Enterprise Information Management 27 (5), 20141332014
2-) Goodwill hunting? Influences of product-cause fit, product type, and donation level in cause-related marketingCT Chang, HW LiuMarketing Intelligence & Planning 30 (6), 634-652, 2012822012
3-) Tradeoff between push and pull strategy: The moderating role of brand awarenessHW Liu, HC HuangMarketing, technology and customer commitment in the new economy, 259-264, 2015232015
4-) Cardiac Screening for High Risk Sudden Cardiac Death in School-Aged ChildrenHW Liu, LW Huang, SN Chiu, HC Lue, MH Wu, MR Chen, JK WangActa Cardiologica Sinica 36 (6), 641-648, 2020132020
5-) Commercial exploitation of Facebook: How companies adopt Facebook as a marketing toolH Chen, A Papazafeiropoulou, TK Chen, L Hsiu-Wen72012