Hsiu Yuan Tsao

Hsiu Yuan Tsao

National Chung Hsing University - Taichung / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 463204
國立中興大學
person_outline Hsiu Yuan Tsao's MOST POPULAR ARTICLES
1-) From data to action: How marketers can leverage AIC Campbell, S Sands, C Ferraro, HYJ Tsao, A MavrommatisBusiness horizons 63 (2), 227-243, 20203042020
2-) Moderating effects of the brand concept on the relationship between brand personality and perceived qualityB Ramaseshan, HY TsaoJournal of Brand Management 14, 458-466, 20073032007
3-) Managing the human–chatbot divide: how service scripts influence service experienceS Sands, C Ferraro, C Campbell, HY TsaoJournal of Service Management 32 (2), 246-264, 20211162021
4-) An investigation of critical success factors in the adoption of B2BEC by Taiwanese companiesH Tsao, KHC Lin, C LinJournal of American Academy of Business 5 (1), 198-202, 20041162004
5-) An experimental study of brand signal quality of products in an asymmetric information environmentHY Tsao, LF Pitt, P BerthonOmega 34 (4), 397-405, 2006572006