Hugh Pattinson

Hugh Pattinson

Western Sydney University - Penrith / Australia
Business & Management / Entrepreneurship
AD Scientific Index ID: 54103
person_outline Hugh Pattinson's MOST POPULAR ARTICLES
1-) Advancing hermeneutic research for interpreting interfirm new product developmentAG Woodside, HM Pattinson, KE MillerJournal of Business & Industrial Marketing, 2005622005
2-) Four questions of entrepreneurial marketing education: Perspectives of university educatorsA Gilmore, A McAuley, MP Miles, H PattinsonJournal of Business Research 113, 189-197, 2020472020
3-) 21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?SC Sood, HM PattinsonJournal of Customer Behaviour 11 (2), 117-128, 2012472012
4-) Chameleons in marketspace: industry transformation in the new electronic marketing environmentH Pattinson, L BrownJournal of Marketing Practice: Applied Marketing Science 2 (1), 7-21, 1996451996
5-) Information technology and telecommunications: impacts onstrategic alliance formation and managementL Brown, H PattinsonManagement Decision 33 (4), 41-51, 1995451995