Huifeng Bai

Huifeng Bai

Liverpool John Moores University - Liverpool / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5579630
person_outline Huifeng Bai's MOST POPULAR ARTICLES
1-) Luxury fashion retailers’ localised marketing strategies in practice – Evidence from ChinaH Bai, J McColl, C MooreInternational Marketing Review, 2021
2-) Luxury retailers’ entry and expansion strategies in ChinaH Bai, J McColl, C MooreInternational Journal of Retail & Distribution Management 45 (11), 1181-1199, 2017
3-) Motives behind Retailers’ Post-Entry ExpansionH Bai, J McColl, C MooreJournal of Retailing and Consumer Services 59, 102400, 2021142021
4-) Internationalization strategies of emerging market multinationals (EMNCs) in luxury fashion retailing–Case study of Shandong Ruyi GroupH Bai, W He, J Shi, J McColl, C MooreThunderbird International Business Review 63 (3), 319-327, 2021142021
5-) Hong Kong, a gateway for mainland China? Examining the impact of luxury fashion retailers’ ownership structures on expansion strategiesH Bai, J McColl, C MooreInternational Journal of Retail & Distribution Management 46 (9), 850-869, 2018142018