Humberto Valencia

Humberto Valencia

American University of Sharjah - Sharjah / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040382
الجامعة الأمريكية في الشارقة
person_outline Humberto Valencia's MOST POPULAR ARTICLES
1-) Hispanics and Blacks in television commercialsRE Wilkes, H ValenciaJournal of Advertising 18 (1), 19-25, 19892501989
2-) Developing an index to measure" Hispanicness"H ValenciaAdvances in consumer research 12 (1), 19851781985
3-) Hispanic values and subcultural researchH ValenciaJournal of the Academy of Marketing Science 17 (1), 23-28, 19891641989
4-) Understanding the Hispanic marketDN Bellenger, H ValenciaBusiness Horizons 25 (3), 47-50, 1982931982
5-) A note on generic purchaser generalizations and subcultural variationsRE Wilkes, H ValenciaJournal of Marketing 49 (3), 114-120, 1985681985